I believe in the power of brands, but you should see my business colleagues in the board meeting
Than you should ask them perhaps why they drive a BMW and not a Skoda.
And why they have iPads in front of them instead of Huawei tablets.
We agree though that it can get lonely for CMOs in a board meeting. In Cluso they have a strong partner in convincing those 'we don't need to spend on the brand' people.
Be it a market leading fruit juice, a Hungarian love brand, an international insurance company, the biggest IT-employer of the country, a Japanese car manufacturer, a promising fintech startup or a popular hotel chain — they all turned to cluso for its strategic thinking and creative reputation to develop a brand strategy, a brand idea or a brand vision.
