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Everybody seem to use influencers - shall I join the crowd?

If you use them, use them in a surprising way. Predictability equals boredom, boredom leads to churning customers.


Szilágyi Áron - a celebrated icon with a very private life: a perfect victim for Generali's cyber security campaign. We "stole" the PIN code of the 3 times olympic champion's mobile phone and made it public so that everybody can hack his phone.

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The popular TV personality causes a car crash while shooting a new episode of her program - and we sit with her in the car!

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This is a true story that happened to Balázs Klári - we turned it into a commercial and ask her to narrate it.

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