Everybody seem to use influencers - shall I join the crowd?
If you use them, use them in a surprising way. Predictability equals boredom, boredom leads to churning customers.
Áron
Szilágyi Áron - a celebrated icon with a very private life: a perfect victim for Generali's cyber security campaign.
We "stole" the PIN code of the 3 times olympic champion's mobile phone and made it public so that everybody can hack his phone.
We put up a mysterious PIN code of a celebrity person on billboards with an URL.
By visiting the website your mobile phone turned into Szilágyi Áron's mobile phone.
You could browse on his phone, check his photos, calendar, notes and even his credit card details. 😱
After 2 minutes in his phone you started to receive messages about the basic protection measures you should do to prevent such unwanted visitors in your own mobile phone.
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DTK
The popular TV personality causes a car crash while shooting a new episode of her program - and we sit with her in the car!
Data shows that people who were involved in accidents are more cautious and willing to drive safe.
But how to involve people in an accident without actually hurting them?
With a trick: we invite them to sit next to DTK while filming a new episode of her popular program –
– in 360° fully-immersive virtaul reality.
She then causes an accident that gets the most real:
in a reactive VR seat. A surprise no one will forget.
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Klárika
This is a true story that happened to Balázs Klári - we turned it into a commercial and ask her to narrate it.
