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What if an act of God cancels the plans?

After the pandemic is nothing like before the pandemic – you can't be prepared for everything but you can make the best out of a troubled situation and still grow your brand.

Keep the Night alive digital, ambient, pr

When COVID-19 hit, nightlife almost came to a standstill. Bars and entertainment venues became empty, were forced to stay closed, some were on the brink of survival or even closed permanently. The amplifiers were silenced, the dance floors no longer wore out.

What can a brand do in such a situation, whose natural habitat is the nightlife and the bars? The answer is clear: must try to keep it alive.

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